Better Google Ads can get more clicks even at this position. One of the best strategies is to make more attractive ads and show in the 2nd or 3rd position.
So if an Ads is showing in the 1st position may pay 30% more than Ads showing in 3rd position. If more advertisers are competing on similar keywords then its price ( bidding) will increase and in some cases, one-click can cost more than $100.Īds Position: The top of the position is more costly than the position below it. So it also decides how much Google Ads pricing will be. Keywords: Some keywords can be cheap while some are very costly. For example, if you are selling high-worth items ( like any property) then surely everyone will try to pay higher to get a customer and this increases the competition and so you will have to pay more to Google Ads. Nature of your business: Advertisement for some businesses can be very costly due to high competition for it.
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